The Hornets have thrived economically this season by experiencing a surge in season-ticket sales and sponsorships, and now they've enlisted a national management company to sell the naming rights to the New Orleans Arena.

Octagon, a firm that represents the Hornets' two All-Stars, Chris Paul and David West, will be pursuing a potential sponsor for the building in which the team plays.

"Selling naming rights is always difficult," said Octagon's Tom George, senior vice president of athlete and property marketing. "It's a big ticket, and you have to find the right people. We just had a little sales meeting where we talked about this, and I would much rather go into this proposition with a great property and a bad market than a bad property in a good market."