LBJ Trademarks, one of Lebron James' companies, submitted paperwork to the United States Patent and Trademark Office to trademark the term "Taco Tuesday."

The moves is a result of James attempting to monetize his Instagram videos that use the term.

According to the application, the goods and services involved with the trademark include "advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels."

The USPTO lists 29 requests to trademark the term, many of them no longer active.